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In financial coaching, we discuss ‘Goals as the driver’ and cite the importance of goal-setting for our clients to help maintain focus during life’s most hectic moments. When your dollars are leaving your account at the speed of life, it is essential to keep your Goals in mind when making spending decisions.

But what exactly is a Goal? There are TONS of different guides on how to set different types of goals. Here at Change Machine, we believe goals are best when they’re Action-Driven. Action-Driven Goals are Strengths-Based, Forward Thinking, and Passionately Held. 

At the heart of these three elements are a client’s personal and individual values. Goals change depending on current circumstances, and in fact, they often need to pivot in real time to respond to challenges and shocks along the way. 

There are many reasons a client might set the goal of purchasing their first home, from seeing it as an intelligent investment decision (Value: Finances), seeing it as a way of putting down roots (Value: Community), or considering a home as a long-term investment in generational wealth (Value: Family). Understanding the why will help you recommend these different client types. Some will see value in finding the best economic conditions, such as low lending rates, while others may be eager to join the next block party. Knowing your client’s values is essential to supporting them as they work towards their goals.

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We have developed tools and worksheets that can be used to support Identifying Values and Envisioning Goals that are available on our platform. We believe so strongly in the importance of identify values that we’re even offering some of our tools for free!

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What is a Goal?

In financial coaching, we discuss ‘Goals as the driver’ and cite the importance of goal-setting for our clients to help maintain focus during life’s most

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