In September 2020, The Financial Clinic became Change Machine. Learn more about our decision to rebrand, and what it means for our work moving forward.

What brand changes have we made, and why now?

A lot has changed since the organization was founded 15 years ago, and our work is evolving in new and exciting ways. Our story and voice must evolve too.

The Financial Clinic name no longer accurately identifies us or captures the full scope of what we do. Change Machine was the name of our social enterprise and, going forward, will be the central way we execute our mission in pursuit of an equitable economy in which we all thrive. For these reasons, we decided to unite our brand under one identity.

Our new, unified name, Change Machine, reinforces our vision and mission. It speaks to our technology and systems-change focus, and along with our tagline, “Technology for an equitable economy,” it represents who we are and who we want to be as an institution.

In addition to changing our name, we have also updated our visual identity and messaging to better express what we stand for, and to make it easier for you to connect with us. Our website was designed to reflect our new brand and organizational direction – we hope you find it informative, engaging, and easy to navigate.

How does the new brand align with our strategic direction?

Over the past year, we’ve examined and refined our organization’s strategic direction – our theory of change, vision, and mission – to facilitate exponential scale and impact.

Our new vision pushes us to grow in critical ways and to hold ourselves accountable to systemic outcomes. We are proud of past wins but know there is much work still to do. We’ll be listening to customers and partners to learn how our tech-driven solutions can best support movements and influence policies that shrink the racial and gender wealth gaps – enabling our customers to thrive, not just survive.

Using financial technology as a tool to advance an equitable economy is core to our strategic direction. With our vision as a guide, we are dedicated to dismantling the ways that tech perpetuates inequity and creating solutions that build the power of individuals and organizations to achieve financial security at scale.

Together with our policy and fintech strategies, we continue to prioritize the voices and experiences of those who have been pushed to the margins. We are working to shift the current narrative on poverty and eliminate themes of personalization, which harm communities by reinforcing ideas of “deserving” and “undeserving” poor.

What’s happening on the platform?

The platform is not diverging from its original intent. Built by practitioners, for practitioners, our platform is a community of practice. Its conception was based on the fundamental tenet that collectively we amplify our impact to advance equitable systems.

In correlation with the rebrand, we launched a massive update of our platform in the Salesforce AppExchange. This new iteration includes powerful features that financial coaches, nonprofit practitioners, and other partners can use to connect, improve their practice, and amplify their impact in the communities they serve. The platform also generates critical insights that we’ll use to influence lasting economic change.

Visit our website for more information on platform features and services.

What does it mean to be a member of Change Machine’s community of practice?

Launched publicly in 2015 on the premise that collectively we amplify our impact on the financial security of low-income communities, our platform initially gained popularity in the financial coaching field before being adopted by other social service sectors, including workforce development, housing, and education.

At core, our platform is a practitioner-facing, subscription-based software as a service (SaaS) built in the Salesforce environment. It offers a range of customizable features and services to meet the unique needs of social service organizations and public agencies to address the specific financial barriers that customers navigate.

With more than 6,000 practitioners returning $45 million to 90,000 customers, our platform is a vibrant community of practice that continues to grow in value as our collective user base of subject matter experts expands.